A new era for prismo
This transformation signals a new chapter for Prismo, now an independent company following a management buyout by James Moore and Andy Jourdain in December 2023.
“When we took over the reins nine months ago, the first thing we did was bring back the Prismo name,” says James, Co-owner of Prismo. “The name carries weight around the world—it stands for decades of trust, quality, and reliability. But here in the UK, it means even more. Many of our customers, and even our competitors, began their careers at Prismo. It has a legacy in our industry, and that gives us a responsibility to get it right. So we got to work, listening closely to our customers and our people, to understand what they need from us moving forward.”
Reconnecting with our core values
The new visual identity was developed in partnership with London-based agency Fabrik brands. The rebranding is not just a new look but a recommitment to the core values that have defined Prismo for nearly a century: Quality, Expertise, Support, and Trust.
“Our customers have been clear—they look to us for quality and expertise,” says Sharon, Marketing Director at Prismo. “The new brand identity reflects these values. We’re staying true to our roots while evolving to meet the changing needs of our customers.”
A logo that reflects quality and progress
The updated Prismo logo keeps the iconic red oval, a shape recognised globally as a mark of quality, but the new design is more dynamic, symbolising movement and progression. With the tagline, “The mark of enduring quality,” the logo speaks both to the durability of Prismo’s products and the long-standing trust the brand has built with its customers.
“Our customers know that when they see the red lozenge, they’re getting a product that delivers where it counts—on the ground,” Sharon explains. “The updated design reflects both our heritage and our forward-looking approach.”
A unified look for a global brand
The rebranding also extends to Prismo’s operations in Italy under the Vernisol brand. Vernisol has adopted the same lozenge design as Prismo but in its signature orange colour, ensuring a cohesive visual identity across different regions while respecting local legacies. This shared branding under the Prismo Global umbrella highlights a combined approach to collaboration and excellence across all markets, without losing sight of what makes each brand unique.
We’re closer than ever in how we present ourselves, while still respecting what makes each of us distinct,” Sharon adds. “Vernisol’s signature orange remains central to its local identity in Italy, just as Prismo’s red logo does worldwide. It’s about bringing together our combined strengths, knowledge, and products to better serve our customers.
Brand markings highlight versitility
Alongside the new logos, Prismo has introduced fresh visual elements known as “brand markings.” These graphic elements represent the diverse environments where Prismo’s products are used—whether it’s highways, cycle lanes, airports, or playgrounds. The markings underscore Prismo’s adaptability and innovative spirit, reinforcing the brand’s focus on safety and quality in every application.
Looking ahead: digital innovation
As part of its ongoing investment in the brand, Prismo is set to launch a new fully integrated website by early 2025. This new platform will offer an enhanced user experience, making it easier for customers to find the products and support they need.
“We’re excited about what’s coming,” says James. “Our independence has given us the freedom to shape our own path. We’re not just updating our look; we’re enhancing how we connect with our customers, how we serve them, and how we innovate in our industry. This is just the beginning of a new chapter for Prismo, and we’re ready to make our mark.”
