A broader vision for Vernisol

The interview, titled “Visione Allargata” (A Broader Vision), explores the new chapter for Vernisol since our management buyout and becoming part of Prismo Global in late 2023. Rather than a simple corporate transition, this has been a springboard for real change.

International growth and technical partnership

Vernisol has accelerated its international growth significantly. Exports previously represented just 2-3% of turnover and have now risen to around 25%, supported by a dedicated international development team adapting formulations, production processes and technical support to meet the different demands of each market.

In Italy, the focus has shifted from being a traditional product supplier to becoming a strategic technical partner. Massimo describes a philosophy built on four pillars: service, sustainability, quality and price, with a focus on working alongside clients rather than simply supplying to them. This has included hosting open days at the Codogno production facility, giving contractors and specifiers hands-on access to the innovation process, from product testing in the lab to high-pressure water-jet cutting in the factory and live application demonstrations of the latest water-based developments.

Two Italian production sites, one wider group offer

Vernisol operates two complementary production sites in Italy. The facility at Leini, near Turin, serves as the centre for R&D and specialist products, with a focus on variety and speed of supply. The larger site at Codogno, in the province of Lodi, handles higher-volume production. This setup allows us to combine operational scale with the flexibility to respond quickly to market needs.

Integration with Prismo further broadens the range of solutions available to customers, adding hot applied and preformed thermoplastics, high friction surfacing and bituminous products to complement Vernisol’s existing portfolio of high-performance traffic paints, MMA systems and floor coatings.

Water-based technology and sustainability

We’re leading the transition to water-based road marking technology, with formulations that are solvent-free, low VOC and PFAS-free. During the open days, the team showcased a wide range of water-based product lines, including CE marked, reflective and cold climate grades, alongside water-based solutions for cycle paths, off-road areas and sports grounds.

Our hot-applied thermoplastics have used 95% bio-based resins for over 10 years, while our preformed products contain up to 45% recycled materials. Our UK facility already operates on 100% renewable energy, with plans for photovoltaic installations at the Italian sites, and ISO 14001 certification supports environmental management across the group.

Road markings, ADAS and safety

Massimo also highlights the growing importance of marking quality in the context of ADAS and assisted driving. As vehicles increasingly rely on road markings for lane-keeping and navigation, the demand for durable, highly visible and reflective markings continues to grow. Road markings are directly connected to road safety, and products that don’t perform adequately become a safety issue.

You’ll also find a full-page Vernisol advert on page 15, showcasing our road to sustainability “La strada verso la sostenibilità” and raising awareness of our next-generation water-based solutions.

Read the full article here.

For more information, contact Vernisol:

Codogno: +39 0377 621250 | vernisolinfo@prismoglobal.com
Leini: +39 0377 621270 | vernisoletorino@prismoglobal.com